Description
At Jaffra, every piece begins with Palestine. 
Founded in 2021 by two sisters — one in the DMV area and one in Palestine — Jafra was born from a shared passion to revive, renew, and carry our heritage into today’s world.
Our denim jackets, vests, shirts, and sweaters are more than just clothing — they are living stories stitched with love and resilience. Each design carries the tradition of Palestinian Tatreez, reimagined into modern, everyday fashion so the next generation can wear their heritage with pride.
Behind every stitch is a journey. Women artisans in the West Bank dedicate hours to their embroidery, while skilled tailors — including some displaced from Gaza and now living in the West Bank — help bring each garment to life. Local factories produce our leather straps and hoodies, ensuring that every detail reflects authenticity and quality.
But bringing these treasures to you is never easy. We cross cities under closures, navigate checkpoints, and face daily challenges in Palestine. And yet, through every obstacle, we remain committed to one mission: to keep our culture alive, wearable, and close to your heart.
Jafra is not just fashion. It’s heritage renewed, resilience honored, and identity carried proudly into today’s world. 